More and more consumers and corporations are touting the benefits of "local" foods, often described as "sustainable," "healthy," or "natural." According to the trade publication, Sustainable Food News, "local" as a marketing claim, has grown by 15 percent from 2009 to 2010, and it's likely that number will increase in the coming year. (1) Even supermarket giant and junk food purveyor Wal-Mart, with total sales in 2009 of $405 billion, has jumped on the bandwagon. It has pledged to reduce food miles and increase its purchase of "local" fruits and vegetables to include 9 percent of its produce by 2015. (2)
Those who espouse local food are now called "locavores." But, beyond the greenwashing and co-opting of the term by Wal-Mart, the supermarket chains, and factory farms and feedlots, what does "local" food and farming really mean? What is the impact of non-organic local food and farming on public health, nutrition, soil, water, marine life, biodiversity, and climate?
Jessica Prentice coined the term "locavore" for World Environment Day in 2005 to promote local eating, and local consumption in general. Her goal was to challenge people to obtain as much food as possible from within a one hundred mile radius. Her success was more than she imagined. In 2007 the New Oxford American Dictionary selected "locavore" as its word of the year. Local had arrived!
Then, highly respected author Barbara Kingsolver published Animal, Vegetable, Miracle, emphasizing the value of eating locally, and the concept spread like wildfire. (3) While the eat local/buy local concept is increasingly popular, looking beyond the label or the marketing claims, it is obvious that "local" is a rather fuzzy concept, lacking in most cases a concrete definition or a set of principles and guidelines.
By contrast, the organic system of food production has legal definitions, a handbook of rules, permitted and prohibited substances, acceptable practices, an inspection process, and labels to guide consumers. Local has none of these guidelines, rules, inspections or protections. It has the cachet of popularity without any guarantee of safety or sustainability.
Some chemical farmers, and even poultry, egg, pork, dairy, or beef operators feeding their animals genetically modified (GMO) grains, claim that local is better than organic, because it stimulates the local economy and reduces the distance (food miles) that food travels between the farm or feedlot and your table. But does so-called local farming, utilizing toxic pesticides, GMO seeds and feed, chemical fertilizers, and animal drugs mean that the food is safe and sustainable? Obviously not. We believe that there shouldn't have to be a choice between local and safe organic; but rather that consumers should look for food that is not only local or regionally produced, but food that is also organic and therefore safe and sustainable. Local and chemical, or local using GMO seeds and feed, is nothing more than greenwashing. Organic and local is the new gold standard!
The locavore phenomenon brings up several important concerns including: food miles, chemically grown food, greenhouse gas emissions, factory farming, genetically engineered animal feed, and the value of organic labeling. All of these crucial issues relate to the central question: what should be in your market basket
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Source - Natural news
